AI is no longer a future disruptor for marketing. This is already changing discovery and purchasing decisions, as well as how organizations evaluate market opportunities and compete for growth. Despite this, many marketers are still evaluated primarily on campaign execution…
Google Ads has seen a steady wave of change over the past year. Advances in results like Demand Gen and AI Max, as well as changes in how users interact with search have all changed how performance shows up in…
Patrick Collison, co-founder and CEO of Stripe. Photo credit: Village Global / Wikimedia Commons / CC BY 2.0 – cropped The financial sector is experiencing one of the most profound transformations in its history, driven not by traditional institutions, but…
by Tim Whitt, author of “Infested: Ending Workplace Drama, Ending Toxic Employees, and Building a Successful Small Business“ Shortly after starting my pest control business, Pied Piper, I was maintaining a beautiful lake house when the owner asked me if…
Here’s a number that should stop any martech leader in mid-sentence. Frans Riemersma’s April analysis found that 90.3% of companies report using AI agents, but only 23.3% have them in production. Only 6.3% have fully integrated AI into their marketing…
Google’s Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, recently discussed how AI is changing Google and SEO. Todorovic encouraged SEOs and businesses to leverage AI to analyze data, study competition, and improve their ability to…
You felt it before you could express it. The same instincts that helped you go from zero to one now feel like they’re slowing things down. Decisions are a bottleneck around you. Your team hesitates instead of taking action. Growth…
Nikola Todorovic, director of software engineering at Google Search, appeared on an episode of Unofficial research to discuss the evolution of AI in Google Search. Todorovic leads Google’s SafeSearch engineering team and has worked in the search organization for 15…
If you’ve been building for a while, you’ve probably felt the change happening within you. It used to be about shipping faster, closing your first customers, and proving the idea now seems more cumbersome. Decisions affect people, not just products.…
Ask.com, the search engine that began as Ask Jeeves, has closed its doors. Parent company IAC has shut down its research activities as part of an ongoing effort to refocus its operations. A farewell message published on the Ask.com home…
