Marketers have more data than ever before, but a new report from Bitly suggests they’re still struggling to answer a fundamental question: What actually works? According to Bitly “The Marketing Visibility Report, the average marketing team now uses six different…
Welcome to this week’s Pulse: Updates affect how you measure AI search visibility, whether you can opt out, and how the completed core update reshaped rankings. This is what matters to you and your work. Google Adds AI Search Controls…
Freight carriers, retailers and manufacturers are rewriting their strategies as global shocks pile up and delivery risks persist from port to port. In the United States, businesses are moving from short-term solutions to long-term resilience after years of recurring crises.…
Anne Handley posted something on LinkedIn last week that stopped me mid-scroll. She is a Wall Street Journal bestselling author and one of the most respected voices in marketing, and she wrote: “Mastering AI is not quick mastery. This is…
I’ve spent my career building and growing businesses by finding simple levers that drive outsized results. Here’s one that many leaders miss. Service companies can become market makers, not just sellers. This change alters the growth curves for everyone involved.…
It’s Pride Month, and we see Schrödinger’s marketingas brands attempt to be both in and out of the closet with their support of the LGBTQ+ community. It’s no secret that since the 2024 presidential election, corporate support for the 31…
Google published documentation for a native link between Google Business Profile and Google Analytics, integrating local metrics like calls and directions requests into Analytics reports. The link may not yet appear in all Analytics accounts. What appears in Analytics Once…
If you’ve spent any time on LinkedIn, you’ve probably had the same thought as many founders: “Do I really need to become a content creator to build a successful business?” » It’s an understandable reaction. Personal branding has become one…
An analysis of SISTRIX visibility data by Aleyda Solis found a pattern in the final days of Google’s May core update. Sites that best match a query’s intent, market, and result type tend to gain visibility, while sites that deviate…
by Akhil Verghese, co-founder and CEO of Krazimo Enterprise AI is evolving rapidly, but not always in the direction most executives envision. The conversation is still centered around models and their performance benchmarks, latency, and cost per token. But in…
