IAB Tech Lab adds Amazon Ads Dynamic Traffic Engine to its open source efforts to reduce inefficiencies and improve clarity of signaling throughout the programmatic advertising supply chain. Currently, supply-side platforms send large volumes of bid requests without knowing exactly…
If you’re in an SEO role, chances are your job description has gradually grown over the past year. You are now the de facto expert in how your business appears in ChatGPT, Gemini and Perplexity. Your SEO expertise is already…
A plan for remove Winston Churchill from British banknotes has sparked an immediate political backlash, as the RSPCA urges designers to feature urban animals, including rats and pigeons. The debate focuses on who and what should represent national identity over…
\ Salesforce today announced Headless 360, an API-based system designed to make its software easier for AI agents to use. At a high level, Headless 360 allows agents to access data, workflows, and logic without relying on a traditional user…
Dario Amodei, CEO of Anthropic – photo credit: TechCrunch / Wikimedia Commons / CC BY 2.0 Artificial intelligence is no longer a futuristic concept: it is a current force that is reshaping the way businesses operate, compete and innovate. From…
Modern banking has shifted decisively towards digital-first solutions, and for small business owners, the traditional model of going to a bank branch to open a checking account is increasingly obsolete. A modern business current account represents one of the most…
Do you like reading books? Is one of your favorite sections of the Sunday paper the book reviews section? Would you like to get paid to write book reviews yourself? If you’re new to the world of freelance writing, you…
It’s an interesting time to be a marketing director. Marketing spend is under scrutiny, as it often is, buying habits are changing, and AI threatens to upend a number of aspects of sales and marketing we thought we knew. All…
More and more American employees are turning to artificial intelligence at workeven as concerns about travel rise, according to new findings from Gallup. The survey reveals a workplace caught between productivity gains and job security fears. The data is coming…
I spent 20 years training as a senior brand marketer at companies like IBM and Mastercard. By all traditional measures, I succeeded. I had the titles, the budgets, the seats at the table. Yet for two decades, I operated miles…
