\ You are about to launch a campaign. The creation is complete, the emails are built and everything is scheduled. You are now ready to extract the list. You analyze it and notice any data hygiene issues. The name field…
It will come as no surprise to anyone that most advertisers are reluctant to do this. use auto-generated creatives from advertising platforms. Auto-generated ads fall into the following categories: Customer in the loop (CITL): Assets are generated based on inputs…
Americans are paying more for their daily groceries as a new report shows the prices of many common grocery items have increased in two years. CouponFollow’s analysis found widespread increases in staples, signaling continued pressure on household budgets across the…
The pressure to produce content at a relentless pace often makes marketing teams feel like they’re running a marathon on a treadmill: they move fast, but lose the human connection that actually drives results. At May 6 MarTech Conferencewe’re hosting…
Search advertising is one of the largest digital advertising categories, but its growth is slowing as social media and video see faster gains, according to the IAB annual report by PwC. What the data shows In 2025, digital advertising revenue…
As markets reach midday, brief updates can set the tone for the rest of the session, signaling which stocks are moving and hinting at how the day might end. These insights often highlight companies reacting to earnings, guidance changes, regulatory…
\ AI search is quickly becoming a gatekeeper in B2B software purchasing. A new study found that 71% of buyers rely on AI chatbots at some point in the software research process, and 51% now start their search with an…
Money is more than math in a relationship. It’s confidence, power and priorities. After listening to a call about a couple living in a house financed by the fiancé’s father (with a credit card covered by him too), I came…
\ We face a conflict between economic pressure to produce rapid and cheap research results and the scientific demand for rigor. Hundreds, if not thousands, of realistic characters can be generated in minutes by vendors promising solid results. But these…
Welcome to this week’s Pulse: Updates affect what Google considers spam, what happens when you report it, and what agent search looks like in practice. This is what matters to you and your work. Google’s New Spam Policy Targets Back…
