The pressure to produce content at a relentless pace often makes marketing teams feel like they’re running a marathon on a treadmill: they move fast, but lose the human connection that actually drives results. At May 6 MarTech Conferencewe’re hosting a session titled “Marketing’s Moment: Reclaiming the Power of Story – Powered by Data and AI,” which tackles this topic head-on, proving that effectiveness doesn’t have to come at the expense of authenticity.
Moderated by A. Lee Judge, co-founder and CMO of Content Monsta, this panel features leaders who are actively bridging the gap between high-tech workflows and high-impact storytelling:
- Dale Bertrand, president of Fire&Spark.
- Mélanie Deziel, creative systems architect at Mélanie Deziel.
- Lexie Haggerty, Product Marketing Manager at Braze.
- Jordan Johnson, AI Transformation Strategist and AI Keynote Speaker at Never Tech Behind.
The reality of AI integration is that it should not replace the creator; this should empower the strategist. This conversation will move beyond the “replacement” narrative to explore how AI can serve as a powerful collaborator, helping your brand voice go deeper without losing its soul.
Practical pathways to meaningful scale
This session is designed to help you and your team:
- Collaborate with AI to free up creative bandwidth rather than simply increasing the output volume.
- Protect your brand narrative as it travels through rapidly evolving algorithms and channels.
- Prioritize emotional resonance in your personalization efforts, going beyond basic performance metrics to create a true community.
Finding the balance between speed and substance is one of the most important challenges for modern leaders. Join us on May 6 to learn how to keep the heart of your brand at the center of your data-driven strategy.
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Mike Pastore is Head of Content and Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech conferences. For nearly three decades in B2B marketing, Mike worked as an editor, writer and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers from some of the most well-known brands in B2B technology, creating content for Jupitermedia and QuinStreet marketing campaigns. Before joining Third Door Media as Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
