It’s an interesting time to be a marketing director. Marketing spend is under scrutiny, as it often is, buying habits are changing, and AI threatens to upend a number of aspects of sales and marketing we thought we knew.
All of this adds even more complexity to a leadership role that already requires interpersonal skills, an analytical mind and a healthy dose of creativity.
In this episode of Conversations with MarTech, we speak with Steven Quach, CMO at Pipedrive, about his first months as CMO.
Episode guide
1:11: Meet Steven Quach
2:20 p.m.: What has Steven learned in his first two quarters as CMO?
4:56 a.m.: What was surprising about the CMO role?
7:09 a.m.: How does Steven approach the role of AI in the marketing organization?
1:20 p.m.: How do Steven and his team use being a challenger brand to their advantage?
Follow the conversations with MarTech on:
/* Container */ .cwt-follow-box { –cwt-bg: #ffffff; /* blank */ –cwt-text: #111827; /* almost black */ –cwt-muted: #6b7280; /* slate */ –cwt-radius: 16px; background: var(–cwt-bg); color: var(–cwt-text); border radius: var(–cwt-radius); padding: 1.25rem 1.25rem; /* 20px */ border: 1px solid #e5e7eb; /* subtle edge */ box-shadow: 0 1px 2px rgba(0,0,0,.04); } .cwt-follow-box h2 { margin: 0 0 0.75rem 0; font size: 1.125rem; /* 18px */ line-height: 1.35; font weight: 700; letter spacing: 0.2 px; } .cwt-row { display: grid; grid-model-columns: 1fr; gap: 1rem; align-items: center; } /* Main CwM logo */ .cwt-brand img { display: block; maximum height: 56 px; width: automatic; } /* Platform Icons */ .cwt-platforms { display: flex; flex-wrap: wrap; deviation: 0.75 rem; align-items: center; } .cwt-platforms .brand-icon { display: inline-flex; align-items: center; justify-content: center; width: 44px; height: 44px; border-radius: 8px; background: white; border: 1px solid #e5e7eb; transition: 0.15s transform ease, 0.15s box shadow ease, 0.15s border color ease; overflow: hidden; } .cwt-platforms .brand-icon:hover, .cwt-platforms .brand-icon:focus-visible { transform: translateY(-1px); box-shadow: 0 6px 14px rgba(0,0,0,.08); border color: #d1d5db; outline: none; } .cwt-platforms .brand-icon img { display: block; maximum width: 70%; maximum height: 70%; object-fit: contain; } /* Responsive: put the logo and icons side by side on larger screens */ @media (min-width: 640px) { .cwt-row { grid-template-columns: auto 1fr; } .cwt-follow-box { padding: 1.25rem 1.5rem; } }
The position Lessons from a First Time Marketing Director appeared first on MarTech.
