When a customer asks a question to ChatGPT, Gemini or another AI tool, this system selects a short list of sources to cite in his response. If your brand is not on this list, it is not a visibility problem; It’s a branding and content issue.
What AI actually evaluates
AI systems don’t quote randomly.
They evaluate the content against specific criteria: topical authority, structural clarity, and brand trust signals they can measure. Most brands have not audited their content against these criteria, which makes the content of this upcoming SEO webinar beneficial to you.
What you will learn
In this SEJ webinar, Wayne Cichanski, VP of Research and Site Experience at iQuanti, unpacks how AI systems generate answers and what determines whether your brand’s content earns a place there:
- How AI-powered search selects and cites content, so you know exactly what you’re optimizing for
- What topic authority and brand trust signals determine whether your content earns a spot in AI-generated responses
- Specific, practical tactics for creating and restructuring content that increases your brand’s AI visibility
