The pressure to adopt AI often clashes with the reality of maintaining a brand that still feels human. It’s a common struggle: you’re caught between the need for rapid innovation and the fear of disrupting the workflows your team has spent years perfecting.
At May 6 MarTech ConferenceThe session “AI + Human Ingenuity: Where Creative and Technical Teams Meet” cuts through the hype to focus on reality. Moderated by Marc Sirkin, founder and CEO of Marc Sirkin Consulting, this panel brings together leaders who are actively navigating these operational changes:
- Greg BooneCEO of Walk West.
- Peter IsaacsonMarketing Director at Invoca.
- Kate RobertsSenior Director, Strategic Accounts and Managed Solutions at Cella by Randstad Digital.
These experts will explore how creative and technical teams can work in sync, positioning AI not as a substitute, but as a force multiplier for your best ideas.
The discussion will go beyond theory to address the obstacles your team faces every morning. From integrating AI co-pilots into existing stacks to establishing guardrails that protect the integrity of your brand, this session offers a path forward for practitioners ready to build.
Participants will receive practical advice on how to:
- Integrate AI tools into workflows without blocking established processes.
- Refine and protect brand voice when using AI-augmented content.
- Foster a team culture that replaces uncertainty with experimentation.
If you’re working to align creative vision with technical execution, this session offers real-world insight into making this partnership a success. Join the conversation on May 6 to learn how to bring your teams and technology together to unlock smarter, more confident marketing.
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, the content on this page was written by either an employee or paid contractor of Semrush Inc.
Mike Pastore is Head of Content and Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech conferences. For nearly three decades in B2B marketing, Mike worked as an editor, writer and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers from some of the most well-known brands in B2B technology, creating content for Jupitermedia and QuinStreet marketing campaigns. Before joining Third Door Media as Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
