- A new Ipsos survey adds consumer sentiment data to the growing debate over ads in AI searches.
- Most U.S. adults say ads in AI search results would reduce their trust in those results.
- Early advertiser data from ChatGPT’s ad pilot provides limited context.
An Ipsos survey of U.S. adults found that 63% believe ads in AI search results would reduce trust. Early advertiser data offers limited and mixed signals.
