Ad tech vendors were early adopters of machine learning, using it to optimize campaign performance over the past decade. Social media platforms use AI to help create creative units.
But there are a number of use cases for AI and agents in the advertising ecosystem, including audience research and analytics, that go unnoticed but hold huge potential for both advertisers and publishers.
In this episode of Conversations with MarTech, we speak with Karim Rayes, Chief Product Officer of programmatic advertising platform Nexxen, about how the advertising ecosystem is using AI today and how it will use it in the future.
Episode guide
1:12: Meet Karim Rayes
1:58: What do we mean by the term “web agent”?
3:10 p.m.: Where are companies capitalizing on AI in the advertising ecosystem?
5:45 p.m.: What is unobtrusive use of AI in advertising?
7:51 a.m.: Will we see more comprehensive AI ecosystems in advertising in the future?
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The position The Web agent meets the digital advertising ecosystem appeared first on MarTech.
