Fospha And Instant announced a partnership that will allow e-commerce advertisers to measure their Snapchat campaigns.
What problem does this partnership solve?
Measuring the true impact of impression-based advertising has long been a difficult task, especially with new privacy measures making it even more difficult to get the right data.
Fospha found that basic click tracking methods (like last click and MTA) don’t fully recognize the value of upper funnel activity, with a 2023 study finding that these methods miss about 74% of sales from impression-based media. Within its customer base, Fospha has also found that brands that don’t invest in high-funnel activities like Snapchat have significantly higher acquisition costs and lower return on ad spend.
The latest report from Fospha reveals that Snapchat is a key growth channel among their brands, with ROAS increasing 504% between 2022 and 2023, even though spend increased 76% year-over-year. Fospha says this demonstrates an opportunity to capitalize on strong performance at higher spending levels.
During Snap’s Q4 2023 earnings call, co-founder and CEO Evan Spiegel highlighted the importance of continuing to improve ad partner performance, which is a priority for Snap in 2024. Fospha data backs this up, showing that Snap’s ROAS has increased since the company began updating its performance products in late 2022 and early 2023. The Fospha partnership highlights the importance to both companies to enable brands to improve their attribution capabilities, identify growth opportunities and maximize ROI on advertising investment.
Why Fospha?
Fospha is pioneering a transformational new approach to measuring cross-channel digital marketing. A no-code implementation means clients are up and running in 2-3 weeks with a year of full funnel performance (impressions, clicks, zero data) modeled and are completely privacy secure (no user-level personal data is used).
Sam Carter, CEO of Fospha, said: “We’re thrilled that Snap is certifying Fospha as a Key Partner, validating our mission to help ecommerce brands spend with confidence. Our product allows us to clearly see the huge unrealized opportunity brands have in paid social media. We’re also particularly bullish on Snap based on the data we’re seeing from advertisers. Working with the Snap team to help retailers realize the potential here is truly exciting..”
To find out more, contact Fospha or your Snapchat account manager for more details.
