As brands face an explosion of content across global channels, AI is being used not only to generate the content, but also to solve the increasingly difficult challenges of organization, findability and accelerating workflows.
In this episode of Conversations with MarTech, Erica Gunn, CMO at Canto, discusses the evolving landscape of digital asset management (DAM) and the significant impact of artificial intelligence on marketing operations.
Among the topics we cover:
- Managing the proliferation of digital assets and the need for human judgment in the AI era
- Go beyond translation to localization to ensure brand authenticity in diverse cultural and regional markets.
- Practical applications of AI in tagging, natural language search, and automating repetitive tasks to reduce friction.
- How AI-powered search and LLMs are changing the way customers discover and interact with brands before even landing on a website.
Episode guide
00:00 Introduction
00:28 Meet Erica Gunn
01:32 How Marketers Create and Manage Content Proliferation
04:40 DAM challenges for agencies and regulated industries
06:49 How does AI help solve the digital asset management challenge?
10:51 a.m. Leveraging AI for Content Workflows
12:01 p.m. What works for Canto marketing?
3:07 p.m. How Prospects Searching with AI Are Changing the Way B2Bs Market
Follow the conversations with MarTech on:
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