Most small business owners have a Google Business Profile. Few have optimized it for the way customers actually search today.
Local search was spread across several surfaces.
Customers use Google Maps, query voice assistants like Siri and Alexa, check Yelp and Facebook reviews, and get answers directly from AI tools like ChatGPT, often before visiting a website. If your small business is not listed on these points of contactyou lose customers to competitors who are.
Why local search visibility is harder than before
Ranking on Google used to be the whole game. Now, local SEO means making sure your business information is accurate, consistent, and optimized on every platform a nearby customer might use to find you. This includes AI-generated search results, which come from a different set of signals than traditional rankings, and most small business owners haven’t had the time to understand what those signals are.
What you will learn in this free SEO webinar
About the speakers
Thryv’s small business trainers work directly with owners every day, meaning their advice is grounded in what actually works for businesses with small teams and limited time. Their latest SEJ webinar attracted over 1,000 registrants, and this session delves even deeper into the local search and AI visibility questions small business owners are asking today.
