How do you prove that AI search is generating revenue when your current metrics stack wasn’t designed to track them?
What metrics prove the value of AI search without click data?
What KPIs should you track to really see SEO impact?
As zero-click journeys grow and AI influence moves offsite, traditional channel-level reporting leaves marketers without visibility into what’s actually driving performance.
👆 Your boss wants to impact SEO revenue. Your dashboard displays clicks. Watch the full session now.
Finally, KPIs that directly link AI citations to performance
In this on-demand session, DAC VP of Media Felicia Delvecchio, Director of SEO Vincent DeLuca, and Web Analytics Manager Gavin Bowick present a modern, launch-ready measurement approach that connects AI Signals: quotes, brand mentions and recommendations, directly linked to media performance and revenue.
You will learn:
- A new measurement framework for AI research: Ways to track AI visibility, influence, and impact across the full funnel.
- Connecting AI Visibility to Business Outcomes: How to match AI signals to conversions using incrementality, MMM, and channel insights.
- KPI exchange: What measures should we use to replace click-based reporting and how? create enterprise-level reports which reflects real performance.
Walk away with a comprehensive measurement framework that aligns viewability signals from SEO, paid media, and AI with revenue, designed for enterprise teams who need to report with confidence.
Unlock above to watch a data-driven, company-tested measurement framework that you can immediately apply to your AI research reports.
