Marketers have more channels than ever before, but somehow we’ve managed to fill each one with tons of noise.
For some marketers, the return of in-person events post-pandemic offered an opportunity to build community, create connections and escape the noise.
In this episode of Conversations with MarTech, we speak with Tara Corey, SVP of Marketing at Optimizely, to explore how brands are resisting modern content bombardment by prioritizing human connection and immersive storytelling by leveraging the value of in-person experiences.
Episode guide
0:00 Introduction
0:45 Meet Tara Corey
1:22 What makes content overload seem worse today than ever?
2:23 Is there an advantage to being a brand that doesn’t try to “outdo” others?
3:15 p.m. Why are in-person events thriving? What types of events work well?
6:22 What future for events? Is this event personalization?
7:51 a.m. What types of events does Tara’s team create?
8:39 a.m. The sweetest smelling booth gift
9:07 a.m. How to create events that drive value with less sales pitch
11:02 a.m. Events are a word-of-mouth experience
12:15 p.m. How to create an event from an online community?
2:18 p.m. How does a rebrand impact the types of events you host?
5:23 p.m. What can a theme park teach you about your brand and events?
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Mike Pastore is Head of Content and Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech conferences. For nearly three decades in B2B marketing, Mike worked as an editor, writer and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers from some of the most well-known brands in B2B technology, creating content for Jupitermedia and QuinStreet marketing campaigns. Before joining Third Door Media as Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
