In MarTech’s “MarTechBot Explains It All” feature, we ask a marketing question to our own MarTechBot, who is trained on the MarTech website archives and has access to the wider Internet. Q: How can B2B brands balance the effectiveness of…
Two senior Google AI researchers are leaving for OpenAI and Anthropic within a week. Reports point to internal concerns about AI coding products aimed at Google developers. These departures raise the question of whether Google can retain its senior researchers.…
SpaceX’s market debut is being hailed as the largest IPO which is already recorded, and it already raises questions about the future of investors and markets. Hours after the listing, confusion over ticker symbols and the risk of a retail-fueled…
After a wave of consolidation over the past six years, many martech minds have wondered whether CDP is a better concept than a product. Vendors in and around the digital experience space, in particular, were buying CDPs, and in some…
Google’s CMO blog post introduces AI search optimization as standard SEO. Google claims that third-party SEO tools and providers do not have access to its internal metrics. The guide reaffirms Google’s position that AEO and GEO are part of SEO.…
Kamala Harris’ rise has broken barriers at every step, but a stubborn narrative questions her victories and motivations even as she rises to the highest levels of power. Like the first woman to serve as district attorney of San Francisco,…
It’s never been easier to outsource marketing work to automation. Advertising platforms will manage bidding, targeting and creative. CRMs will score leads, trigger workflows, and suggest the next action. You can feed performance data to an AI assistant and get…
The AI response about your business is now the platform’s own speech. A German court has now declaredand this changes who is responsible when the answer is wrong. The trial itself is the short story. The most important thing is…
An investment manager signaled growing confidence by purchasing more shares of a stock added to the portfolio on June 3. This latest move marks a third purchase in just over two weeks, suggesting a deliberate plan to build a position…
Barry Adams recently argued that Google creates an ecosystem of public loyalty. His take on the mechanics is that preferred sources, search profiles, and subscription links provide publishers with new tools to stay visible to trusted readers. His article explains…
