Google and WooCommerce today announced that the Google WooCommerce extension now allows merchants to sell products directly through YouTube. The update connects WooCommerce stores to YouTube channels, giving them access to 2.7 billion buyers. Merchants can tag products in videos…
photo credit: Gustavo Fring / Pexels Key takeaways GST audit helps SMEs prevent compliance errors before they impact filings and operations. Accurate GST data protects the Input Tax Credit (ITC) and supports stable cash flow management. Verification builds trust with…
Podcast monetization has become one of the most discussed (and misunderstood) topics among independent audio creators. Greg Soroswho spent years creating content in the podcasting space, has developed a perspective on sustainable income that goes against the conventional wisdom that…
At a certain stage of growth, many companies become more sophisticated in all but the places that seem least exciting. They refine recruiting, pricing, marketing and operations, then enter new markets with the satisfying feeling that the company is finally…
The first research campaign I ran for a client was… disappointing. A third-party vendor designed the survey and submitted it to their panels. We knew exactly who we wanted to reach. We couldn’t afford to target them precisely. We received…
Glad to see you again! Highlights from today’s newsletter🤖 Google’s AI Mode will ‘fundamentally redefine’ the digital advertising industry🧠 How Meta’s AI superintelligence efforts are different from others in the industry🛒 Do humans still buy? Or are machines already making…
Carlyle Group Inc. has elevated three senior executives to co-chairmen under CEO Harvey Schwartz, a move that tightens the private equity giant’s decision-making process as it refines its strategy and reorganizes its leadership. These appointments, announced as Schwartz continues to…
“Data is our most valuable asset” is a phrase that marketers, especially B2B marketers, repeat so often. You’ll hear B2B data compared to gold, oil, and almost every other valuable resource. Its importance arouses little controversy. We also invest heavily…
Most marketers still treat content as a traffic machine. But in 2025?It’s a visibility funnel.Built for discovery, by people and AI. Here’s how great content turns visibility into action: 1. AwarenessObjective: attract new visitors and appear in AI searchTactics: SEO…
Google’s Large Customer Sales team posted a position titled “GEO Partner Manager, Performance Solutions” on Google Careers. The listing is a unique job posting within Google’s ad sales organization. The term “GEO” appears seven times in the list, including in…
