The reality of running a modern marketing stack is that a weak database makes every bold campaign feel like a gamble. For teams tasked with keeping systems in sync and reconciling messy spreadsheets, the pressure to be perfect is a constant obstacle.
The session “The Trust Layer: Building Databases Marketers Can Trust” at May 6 MarTech Conference highlights this essential behind-the-scenes work.
We explore how robust infrastructure not only supports marketing, it empowers it. Our panel of leaders will bridge the gap between technical execution and creative impact, providing a path forward to moving faster and taking smarter risks.
This round table will include:
- Moderator Cyndi Greenglass, President of Livingston Strategies.
- Ben Vigneron, VP of Analytics at Blackbird PPC.
- Stephen Williams, CEO of Marketing Evolution.
- Josh Wilson, senior vice president of marketing at Whitefish Credit Union.
Manage technical debt and alignment
As stacks become more complex, gaps in data quality and alignment often become significant bottlenecks. This discussion addresses these challenges head-on to create a system that works for everyone, from the front-line analyst to management.
You’ll get practical tips on how to:
- Structure a unified database that is accessible, reliable and built to scale.
- Create shared visibility between marketing, sales and management to drive alignment.
- Drive more effective AI and automation by ensuring the underlying data is trustworthy.
When marketing potential seems limited by back-end friction, the solution is a stronger foundation. Join us on May 6 to learn how creating a “trust layer” turns your data into a strategic asset.
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, the content on this page was written by either an employee or paid contractor of Semrush Inc.
Mike Pastore is Head of Content and Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech conferences. For nearly three decades in B2B marketing, Mike worked as an editor, writer and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers from some of the most well-known brands in B2B technology, creating content for Jupitermedia and QuinStreet marketing campaigns. Before joining Third Door Media as Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
