Microsoft adds four new features to Bing Webmaster Tools AI Performance Dashboard overview: intentions, topics, quote sharing and comparison. All four are beginning to roll out globally.
Three of the characteristics were previewed at SEO Week. This is the official preview rollout.
What’s new
Sharing Quotes displays your site’s percentage of all citations for a specific base query. The existing dashboard shows raw citation counts and Citation Share adds a relative count.
Microsoft describes it as an observation metric. It does not expose competing domains or represent traffic share.
Intentions classifies basic queries into categories such as Informational, Commercial and Search, among others. Instead of working on individual queries, you can see what types of AI interactions are citing your content.
Topics groups related queries into thematic clusters. Queries such as “solar panels,” “solar energy efficiency,” and “residential solar installation” would be grouped under a broader topic label.
Compare allows you to overlay a previous time period on the current view, so you can see how citation activity has changed. You can compare the current 30 days to the previous 30 days or choose custom date ranges.
A feature previewed at SEO Week is not part of this deployment. GEO-focused recommendations, which would have surfaced on mining, structured data and indexing, do not appear in today’s announcement.
Why it matters
The AI Performance Dashboard launched in public preview in February, showing editors how often responses from Copilot and Bing AI cite their content.
Microsoft expanded it in March with a feature that grounding queries mapped to specific pages cited.
Until now, the data showed you were cited and for what queries. Citation Share adds relative measurement. If your site got 3 out of 10 citations for a basic query, you would see 30%.
Intents and topics address a data limit in the current dashboard. Basic queries vary in wording, and processing them one by one makes it difficult to detect patterns. Grouping them by intent or theme allows you to see if your AI visibility is focused on informational queries, commercial queries, or elsewhere.
Looking to the future
Classifications of intent and subject matter are still maturing. Microsoft says the quality will improve as more data flows. No timeline for GEO-focused recommendations.
Google is test AI visibility reports in Search Console, although the two products measure different things in different ecosystems.
Featured Image: Microsoft Bing
