More and more B2B buyers are turning to tools like ChatGPT and Gemini for quick answers, but many don’t trust what these tools tell them. According to research released today at the Gartner CSO & Sales Leader Conference, 70% of…
Are you optimizing and aligning your AEO strategy for your highest performing LLM? Is your current SEO strategy putting your brand at risk of losing visibility? How to measure the success of a search when AI responses replace the click?…
When Brian Belott began putting together “Upside Down Zebra” at the Watermill Center in Water Mill, New York, he already had Sivan Lavie in mind. He had been looking at her work on Instagram since 2016, attracted by the intensity…
Are consumers at a breaking point with email and text marketing? In this episode of Conversations with Martech, we sit down with Eric Miao, Chief Strategy Officer at Attentive, to discuss the evolving mobile communications landscape. Eric and I explore…
After weeks of delays, WordPress 7.0, named Armstrong, is finally available. The core feature was supposed to be real-time collaboration (RTC), but what’s delivered is more important: the integration of native AI, a watershed moment in the history of the…
Key takeaways Outgoing phone numbers develop a reputation with carriers, and a bad reputation can lead to legitimate business calls being labeled as spam or blocked. Spam labels like “Probable Scam” or “Potential Spam” significantly reduce response rates and hurt…
by JH Lynn, author of “The Unconventional Path: From Early Restlessness to Lasting Freedom“ Entrepreneurship is often presented as a game of strategy, execution and timing. But in reality, one of the biggest factors determining success – or failure –…
Adult children often feel caught between caring for their children and their aging parents. I find that tension builds when parents refuse to face hard financial truths. My view is firm: love your parents, but stop funding their denial. Help,…
Today’s buyers are researching, comparing options and forming their own opinions more than ever. Completed B2B buyers 70% of their purchasing journey independently, before engaging directly with a brand. AI search is increasingly shaping how early influence happens and how…
Google Search and Chrome documentation now point in different directions on llms.txt, depending on whether the goal is search visibility or browser agent readiness. Google Search recently released a new optimization guide which lists llms.txt as one of the tactics…
