Thanks to AI, local SEO has a new standard. AI-powered search does more than just rank pages. It synthesizes responses from your site content, schema markup, listing data, and reviews, then decides whether your locations are worth mentioning. For brands…
by Andres Kuusk, author of “Unlocking the puzzle of success“ At any given moment, you are operating in a version of reality that seems correct to you. Your decisions make sense. Your interpretations seem accurate. Your conclusions seem justified. However,…
You start your business thinking that balance is the goal. Work hard, but not too hard. Build fast, but don’t burn out. Stay focused, but also have a life. Then reality hits. Clients don’t care about your schedule. Income does…
Glad to see you again! Highlights from today’s newsletter🔍 GenAI is changing search, but Google is still where people start👁️ Invisible to AI = Invisible to customers🔄 Hold on while Google cannibalizes itself (while devouring us all) FYI, we’re in…
Google Ads has enabled call recording by default for eligible call flows associated with AI-qualified leads, with exceptions for pre-opt-outs and certain sensitive verticals. A new Google support page describes the feature, which uses AI to evaluate phone conversations instead…
Yahoo Finance is promoting a suite of free tools for investors and households, signaling a desire to make market data and planning resources easier to access. The service offers stock quotes, breaking news, portfolio trackers, international data, social features and…
Do you have a remote job interview coming up or are you (hopefully) planning for that in the future? If so, you may already be stressed. Job interviews tend to be nerve-wracking experiences, even for the calmest and most collected…
Microsoft introduces AI Max for Search campaigns, which expand query matching and personalize ad delivery on Copilot and Bing. It’s also rolling out updates designed to help advertisers stay visible as AI agents take a larger role in discovery and…
How to be cited by LLMs? Winning organic in 2025 is not for all brands… It won’t be the brands that publish the most content. Or brands looking for the highest number of backlinks. Well, then WHO? They are the…
Digiday reports that an early version of ChatGPT’s ad manager, available to a subset of pilot advertisers, now displays cost-per-click bidding. ranging from $3 to $5, depending screenshots reviewed and verified by the publication. Until now, advertisers in the pilot…
