Glad to see you again! Highlights from today’s newsletter🤖 Google’s AI Mode will ‘fundamentally redefine’ the digital advertising industry🧠 How Meta’s AI superintelligence efforts are different from others in the industry🛒 Do humans still buy? Or are machines already making…
Carlyle Group Inc. has elevated three senior executives to co-chairmen under CEO Harvey Schwartz, a move that tightens the private equity giant’s decision-making process as it refines its strategy and reorganizes its leadership. These appointments, announced as Schwartz continues to…
“Data is our most valuable asset” is a phrase that marketers, especially B2B marketers, repeat so often. You’ll hear B2B data compared to gold, oil, and almost every other valuable resource. Its importance arouses little controversy. We also invest heavily…
Most marketers still treat content as a traffic machine. But in 2025?It’s a visibility funnel.Built for discovery, by people and AI. Here’s how great content turns visibility into action: 1. AwarenessObjective: attract new visitors and appear in AI searchTactics: SEO…
Google’s Large Customer Sales team posted a position titled “GEO Partner Manager, Performance Solutions” on Google Careers. The listing is a unique job posting within Google’s ad sales organization. The term “GEO” appears seven times in the list, including in…
Key takeaways Most leases treat roommates under “joint and several liability,” meaning that each tenant is fully responsible for the rent and compliance with the lease. A tenant cannot legally evict another without the landlord’s involvement and proper documentation. Legal…
House Republicans are preparing to reshape the way Americans pay for college, unveiling a program targeting student loan and financial aid system. The plan, revealed in Washington, marks a new round of political struggles over who pays, how much and…
No matter how good you are at something, you can always improve. And no matter how much you know, you can always benefit from learning more. The more you know and the more skills you have, the more likely you…
Television dominated the advertising market for nearly 75 years, despite an explosion of channels and a complete overhaul of the media landscape. Despite advances in targeting through CTV, we know consumers will skip ads when possible. As a result, TV…
Very interesting article: How the launch of OpenAI’s GPT-5 made SEO absolutely irreplaceable in the future: This was a great quick read from Dan Petrovic on the release of GPT-5 and its SEO implications. As almost everyone knows, GPT-5 was…
