Everyone is working to integrate AI. But what is priority?
Is Generative Engine Optimization (GEO) Replacing Traditional SEO?
Should you shift budget from traditional SEO to AI content experiences?
Look at this On-demand SEO webinar to see how to prioritize SEO research over AI research based on your business model.
Before reallocating SEO budget, validate where AI will drive incremental channel mix growth
In this sessionAlex Hernandez, DAC’s associate director of SEO, and Orli Millstein, director of content strategy, challenge the assumption that more AI optimization automatically equals more growth. Instead, you’ll see how the business model, product complexity, and customer journey determine whether AI visibility should be accelerated, balanced, or deprioritized.
You will learn:
You’ll walk away with a structured method for assessing strategic fit, content readiness, and revenue impact before reallocating budget or rewriting your roadmap.
Watch the webinar on demand now to build an AI research strategy that enhances performance rather than diluting it!
