How to use B2B PR to shape AI recommendations
B2B brands are discovering that showing up in AI-generated responses is only…
Position 1 is halfway down the page: new SERP visibility data
The #1 ranking doesn’t mean what it used to. In fact, 57%…
What Top Performers Get Wrong About Modern Sales and Growth
by Kelly Roachauthor of “The miracle hour: predictable sales in one hour…
6 Reasons Why the Smartest Founders Treat Money Like Oxygen
Most founders say they understand cash flow. Fewer people actually feel it…
Google Adds AI Shopping Insights to Merchant Center
Google is adding new AI performance insights to Merchant Center, giving retailers…
Preferred Sources Extension, Gmail Brand Lift, Pichai on AI Insights
Welcome to the Pulse of the week. Each update this week influences…
Jury Says Musk Lawsuit Was Filed Late
A civil jury concluded this week that Elon Musk waited too long…
Is Performance Max really better than running separate campaigns?
Our next Ask A PPC addresses a question many advertisers are currently…
3 Things You Need to Know to Succeed in AI-Driven Native Advertising
AI is changing the way purchasing decisions are made. Consumers are increasingly…
AI Similarity Trap Is Quietly Eroding Your Competitive SEO Advantage via @sejournal, @TaylorDanRW
Machines writing for machines are a race to the bottom. Here’s how…
