Digital video is becoming a primary environment for AI, targeting and accountability for results, according to the “2026 IAB Digital Video Ad Spend & Strategy Report: Part One.” The report shows a rapidly growing market that is more automated and…
photo credit: Andrea Piacquadio / Pexels Key takeaways Cycling in Pennsylvania dates back to the early 1800s, with the introduction of the velocipede, marking the beginning of two-wheeled transportation. Innovations such as pedals, high wheel designs, and ultimately the safety…
The Senate halted progress on the nomination of a nominee identified as Means, after concerns surfaced about her views on vaccines, birth control, pesticides and psychedelics. The pause reflects growing friction over public health policy and regulatory priorities, and this…
Browse the range of leadership training courses from respected, high-profile organizations. Discover the latest bestsellers at the top of the charts. As you do this, you will notice a common trend. Most, if not all, of the topics deal with…
Many SaaS stocks are in free fall. Vendors are offering more features and many are adding AI. But adding more features and layering on AI doesn’t increase the results customers care about. For two decades, SaaS has developed by offering…
Google’s Liz Reid explained on the Bloomberg Odd Lots podcast how AI Mode and AI Insights enable detailed, needs-based query models that create new challenges for Google. This indicates a consequent change in search behavior that has a direct impact…
The average rate on a Fixed mortgage over 30 years rose to 6.3% this week in the United States, compared to 6.23% a week earlier, according to new data released Thursday by Freddie Mac. The move adds new pressure to…
In MarTech’s “MarTechBot Explains It All” feature, we ask a marketing question to our own MarTechBot, who is trained on the MarTech website archives and has access to the wider Internet. Q: As martech, adtech and commerce technologies converge, how…
Jeff Bezos made a big sale of Amazon.com Inc stockgenerating nearly $5.7 billion since his marriage in late June, a new sign of how the billionaire is rebalancing his fortune as Amazon’s stock price climbs. The sales, disclosed in securities…
AI is no longer a future disruptor for marketing. This is already changing discovery and purchasing decisions, as well as how organizations evaluate market opportunities and compete for growth. Despite this, many marketers are still evaluated primarily on campaign execution…
