Creative may win the awards, media gets the money, but metadata is what really helps AI marketing work. Metadata is already important today as the currency of organic search. When I say metadata, I mean everything from schema markup and…
I came across three separate articles on writing and AI in the same week, each from a completely different angle and all describing the same thing. A novelist turned writing professor at MIT confronts students who outsource their essays to…
photo credit: Kindel Media / Pexels Key takeaways Strong brand recognition is built through consistent messaging, visuals and customer experiences rather than large advertising budgets or one-off promotional campaigns. Aligning brand communication across all touchpoints helps build trust, reduce customer…
by Dave Rossi, CEO of CIQU Construction, and author of “The imperative habit» and “Alphas die early” Burnout does not start with overwork. It starts with misdirected energy spent performing a version of yourself that you never consciously chose. In…
Some calls hit like a splash of cold water. A young man, Michael, makes about $50,000 a year, has sunk himself into debts he can’t even list, and traded a 2023 Tesla for a truck “last night.” The problem wasn’t…
Do you think you would like to work from home and book cruises for others? If so, you’re in luck because a few companies regularly have openings for this type of work. Keep in mind that this is telephone workso…
In agent commerce, the brand moves from a perceptual advantage to a verifiable advantage. Customers can still choose brands based on emotion or identity, but their AI agents will evaluate those brands using measurable signals such as price transparency, fulfillment…
Welcome to Weekly Pulse: This week’s updates cover rankings, search, AI mode behavior, and Google’s guidance regarding AI agents. Google rolled out a core update, announced what it called the biggest upgrade to the search box in over 25 years,…
Some money fights aren’t about money at all. This one wasn’t. A woman asked if her long-term boyfriend should help cover her house expenses since he sleeps at her house most of the week. Dave Ramsey’s response, supported by his…
Ask any paid media executive how their Monday morning begins and you’ll hear a version of the same story. Google Ads. Meta. LinkedIn. TikTok. Reddit. Pull out the numbers, dump them into a spreadsheet, make them tell a coherent story,…
