My name is Erik Huberman, and here’s my take: Most sales teams offer the wrong thing. Too many people try to persuade prospects that marketing is important. It’s a dead end conversation. If someone doesn’t see the value in marketing,…
Travelers have more options than ever, but planning still takes work. AI can reduce this friction by transforming intent into a more comprehensive booking flow. The global travel and tourism industry is now growing at over 4% annually. accounting for…
Google I/O produced a week of coverage on how AI will change the search experience. Most of it has focused on consumer features, with less attention paid to an emerging model for businesses. Several of the most publicized public demonstrations…
Nearly half of B2B SaaS companies say they have already eliminated or reduced their marketing roles due to AI, according to a new report from Wynter. What’s surprising is that most of these reductions never translated into layoffs. Companies quietly…
A new analysis of Peec AIan AI search visibility platform, found that Google AI previews appeared in approximately 87% of the 500,000 prompts studied. The sample is oriented towards commercial and purchase intent queries and leaves out navigational searches. The…
Financial advice often oscillates between slogans and myths about startups. I take a different stance: The disciplined path to wealth is based on controlled risks, honest audits, hard rooms, and a reputation that you actually manage. This view is not…
If you’re like most of the brand teams I speak with, you have a system for keeping tabs on the competition: dashboards, weekly reports, and someone scrolling through competitors’ social feeds every few days. We feel organized. We feel like…
Most in-house SEO teams and agencies have adopted AI for content summaries, drafts, on-page recommendations, and technical audits. The result is up, but two things are happening at the same time, and SEO teams need to solve both: Why more…
Before markets open, a concise briefing sets the tone for traders, flagging the day’s key drivers and what could influence prices at the open. The message was simple and straightforward, setting out a road map for investors weighing risks and…
B2B brands are discovering that showing up in AI-generated responses is only part of the challenge. AI systems are also shaping how suppliers are selected, compared and recommended during the purchasing process. This distinction is important because more software buyers…
