As an industry, we are still learning and working on how to effectively approach AI prompt tracking. Many tools have evolved in a short time, approaching the problem in a similar way to rank tracking. Rank tracking has always had…
Foreign adversaries are changing their tactics online, using new methods of espionage and influence, according to a recent Microsoft report that signals a rise in signals. risks of digital espionage. The report, released this week, highlights a growing set of…
After years of investing in martech platforms, customer data tools, analytics systems, and AI, most marketers still believe their technology is insufficient. According to a new survey from eClerx, 78% of marketers say their martech stacks do not support their…
Welcome to Pulse: This week’s updates cover how you measure AI visibility, what to expect from llms.txt, and where the Web Agent is headed next. Microsoft delivered new AI citation tools, new data landed on llms.txt, Google and two coalitions…
A company led by Elon Musk is preparing for a IPO which insiders say could be the largest on record. The move, expected to take place on a major US stock exchange, would test investors’ appetite for high-growth companies and…
Google’s John Mueller and Martin Splitt spoke about LLMs.txt and markdown, with Mueller offering a surprising fact about the original purpose of LLMs.txt and also explaining why the proposed standards have serious flaws. What is discovery and why it matters…
Chloe Sunderlandknown online as Roma Army, is a content creator of Romanian descent who lives in Calgary, Alberta. She built a large following by speaking openly about men’s issues. Chloe brings a direct, unfiltered voice to discussions about men’s mental…
Eleven companies, including Google, Microsoft, GitHub, and Hugging Face, have released Agentic Resource Discovery (ARD). THE open specification explains how AI agents find and verify tools, skills, and other agents on the web. Contributors released the draft specification on June…
We like to tell people to follow their passion. This sounds inspiring. This also causes frustration for many people. As Erik Huberman, a founder and operator who has seen what actually works, I take the other side. Passion alone is…
OpenAI claims that GPT-5.5 Instant, the default model for free ChatGPT users, now performs comparably to its pioneering thinking models on health issues. THE claim is based on the company’s own health assessments. Healthcare is one of the categories receiving…
