Trust is your brand before your evolution

Before a brand is a brand, it is trust. This is my position, and it guides how I build and invest. If customers don’t trust you, they won’t buy, even if the product looks cool. Here is the simple truth:…

Before a brand is a brand, it is trust. This is my position, and it guides how I build and invest. If customers don’t trust you, they won’t buy, even if the product looks cool. Here is the simple truth:…

Marketers were among the first professionals to truly embrace generative AI. We opened ChatGPT, typed something in and got a pretty amazing result. We were among the first to experience “wow” moments in AI and began integrating LLMs into our…

The answer is Reddit, and yes, this 90 day strategy worth your time. Most brands consider Reddit an afterthought. However, Reddit is where buyers finalize their purchasing decisions. Reddit is where human trust is built. Therefore, Reddit serves as trust…

Eric Trump’s property in a young Bitcoin mining company could soon have a public price. The stake, linked to a company launched four months ago, is expected to be worth around $367 million whether the company lists shares in the…

Many marketing automation systems have gone from being useful tools, designed for easy scaling, to something difficult to maintain or trust. When this happens, battery performance begins to suffer. The solution is a more systematic approach to creating workflows and…

AI search sends high-intent traffic, but not equally across platforms. Which LLM actually drives conversions in your clients’ verticals? Should GEO’s efforts be focused on ChatGPT versus Perplexity or Gemini? How to create an AI research reporting framework that clients…

It’s become a very familiar story now, but TSMC, the Taiwan Semiconductor Manufacturing Company, as of April 28, 2026, TSMC’s stock price was already up more than 20% for the year. This follows another round of blockbuster earnings announced for…

We’re willing to spot problems and fix them, but sometimes we forget to see what’s going right. Take this example: I saw Janeen propose a new business process to the marketing leadership team. I was impressed by her clarity, her…

Citadel could abandon a planned $6 billion investment in Midtown Manhattan after New York’s mayor pledged to “tax the rich“, sparking new concerns about the city’s ability to attract significant capital. The allusion came from the company’s chief operating officer…

THE purchase code and ambiance This approach is generating a lot of buzz. But this strategy raises significant concerns about who is responsible for maintaining platforms modified via vibe coding. As software companies consider how to respond to this approach,…