HubSpot announced today that it will be moving to results-based pricing for two of its Breeze AI agents, effective April 14, 2026.
The pricing change applies to Customer Agent and Lead Agent, and HubSpot hopes that results-based pricing will better reflect the value these agents provide to customers and make them easier to use.
According to HubSpot, Breeze Customer Agent resolves 65% of conversations and reduces resolution time by 39% for 8,000 HubSpot customers. The new pricing is designed to be directly tied to customer agent results, going from $1.00 per conversation to $0.50 per resolved conversation.
The prospecting agent goes from monthly recurring billing per registered contact to $1 per lead for outreach. This means HubSpot customers now pay when a lead is qualified and assigned to their team.
In a statement announcing the new pricing model, HubSpot said that results-based pricing only works if agents actually deliver results to users. HubSpot believes its agents have an advantage over most generic AI tools because generic tools lack the context that HubSpot agents derive from the data customers store on the platform.
“Businesses are currently being asked to make a big bet on AI. Too often, that means paying for potential rather than performance,” said Jon Dick, chief customer officer at HubSpot. “Outcomes-based pricing eliminates this risk. You pay when it works, period. Customers can act faster, experiment more, and have confidence that their spending is linked to real results.”
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Mike Pastore is Head of Content and Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech conferences. For nearly three decades in B2B marketing, Mike worked as an editor, writer and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers from some of the most well-known brands in B2B technology, creating content for Jupitermedia and QuinStreet marketing campaigns. Before joining Third Door Media as Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
