Google is introducing a new type of property in Search Console called platform properties, which allows you to monitor the performance of social media and video posts in Google Search and Discover. This feature supports platforms like Instagram, TikTok, X, and YouTube and is available even for creators who don’t have their own website.
Moshe Samet, responsible product manager for Search Console, announced the feature in a Search Central blog post. Once an account is connected, a platform property indicates which search terms lead people to your posts and how your audience interacts with that content.
The reports you get
Each platform property includes the reporting you expect from a Search Console property, tailored to social and video content.
The Performance Report displays total clicks, impressions, and other related metrics, allowing filtering and sorting to identify which posts and queries generate the most traffic. You can also export data for deeper analysis in other tools.
The Insights report provides insight into recent traffic patterns, your most successful posts, and how users are finding your account on Google.
Achievements track progress toward milestones, such as surpassing a new total click-from-search threshold over a 28-day period.
How to add a platform property
Setup involves following the Search Console verification process: open Search Console, go to the verification page or property selector, select Add property, then choose Instagram, TikTok, X, or YouTube and follow the on-screen instructions to authorize the connection.
How it differs from search profiles
Platform properties are separate from Search profileswhich Google introduced in June as public profile pages for qualified creators and publishers. A search profile is a shareable page that consolidates a creator’s content for subscribers. In contrast, a platform property focuses on analytics, showing how those posts perform in search rather than exposing them directly to an audience. Current functionality is based on a December 2025 experience that initially integrated data from social channels into Search Console.
Why it matters
You can now track performance across social media and video platforms, as well as your website’s search performance. This feature allows creators who have never had a verified site to see how their posts gain visibility in search.
Looking to the future
Platform properties will gradually become available over the coming weeks, so the option may not be immediately visible in your account. Google is initially launching four supported platforms and directing creators to its help documentation for setup tips, as well as to provide a feedback link in Search Console and the Search Central community.
