Most digital PR campaigns don’t generate any citations. The problem is usually not awareness, but history.
The journalists are buried in the grounds. Those that get media coverage are disseminating data that the journalist actually wants to write about, sent to the right person at the right media outlet. Everything else is ignored.
Why digital PR remains underperforming
Digital PR is one of the most reliable ways to get high authority links and brand mentions, the kind that improve both organic rankings and visibility in AI insights. But most campaigns fail because the speech doesn’t give journalists a reason to respond. The teams spend weeks on awareness without ever obtaining a single placement.
What you will learn
The PureLinq team won 1,000+ quotes, links and brand mentionsusing unique research to feature both established connections and journalists they’ve never met.
During this session, they will break down:
About the speaker
Kevin Rowe, CEO of PureLinq, leads an enterprise digital PR practice that turns original research into large-scale media coverage. His team’s campaigns have gotten over 1,000 citations, while many sites are losing organic traffic.
Learn the system behind the case studies, including formats, targeting and relationship tactics you can apply yourself.
