When a customer asks for ChatGPT, Gemini, or Google AI insights on a brand near them, the answer increasingly comes from a Reddit thread.
For many brands, their owned content is not displayed.
In most sectors, Reddit is now the most cited source in AI research. For multi-location brands, this creates a problem that most have not solved: appearing consistently in responses across all the markets, neighborhoods and languages in which they operate.
Why Reddit is behind so many AI responses
AI search engines place a high value on community signals because they are considered authentic, peer-validated, and continuous.
Reddit’s threaded conversations, upvoting models, and topical communities give models exactly the kind of context their retrieval systems favor. The brands that get AI citations are those whose community presence and location data give models something credible to surface.
What you’ll learn in this AI research webinar
- THE community signals Insights from Claude, Gemini, and Google AI really weigh in, along with the most commonly cited subreddit and content models.
- What confidence, structured location data works in tandem with community signals to integrate multi-location brands into AI responses.
- THE 5 specific pieces multi-location brands in retail, QSR, healthcare, financial services, automotive and hospitality are currently operating.
- How to scale AI search across dozens (or hundreds) of sites without losing the local voice that makes communities trust you.
About the speakers
Amanda Kusner, Senior Solutions Consultant at Uberall, works directly with multi-location businesses on location data strategy and AI search visibility in retail, QSR, financial services, automotive, healthcare, and hospitality. Peter Wischmann, Senior Manager of Sales and GTM at Reddit, brings the platform’s perspective on how community signals show up in AI search and what brands can actually do about it.
Register today
If your brand is on multiple sites and you’re trying to understand how to land in AI answers in every market you serve, this session is designed for you.
