A new analysis of Peec AIan AI search visibility platform, found that Google AI previews appeared in approximately 87% of the 500,000 prompts studied.
The sample is oriented towards commercial and purchase intent queries and leaves out navigational searches. The figure therefore describes a specific part of the search, not Google as a whole.
What Peec found
For decision stage prompts, those used by someone to compare products, the rate was 88.5%. Longer prompts triggered AI previews more often. Two-word queries returned an AI preview 64.6% of the time, while 11-15 word prompts peaked at almost 89%.
Varied presence depending on the region. Within the EU, AI insights appeared in 76% of sampled searches, compared to 90.3% outside the EU. France is the outlier at 0%, as Google has not launched AI previews or AI mode there.
Why is the number so high?
The figure of 87% is higher than what general keyword studies report. Ahrefs analyzed 146 million results and found AI insights on 20.5% of keywords. A randomized field experiment that we covered last month saw them on 42% of queries. Previous samples of authority And SE Ranking landed at almost 30%.
The gap seems to come down to what Peec measured. Its dataset consists of business-oriented prompts, primarily commercial searches and product comparisons, and excludes navigational searches such as standalone brand names. In Peec’s sample, these high-intent, fuller-sentence prompts triggered AI insights more often. Remove navigation and short-tail queries that rarely return one, as well as average climbs.
So the 87% measures how often AI previews appear for purchase intent prompts, not how often they appear across Google.
How the test worked
Peec pulled the prompts from his own dataset, sampled in April. It used machine learning models to sort prompts by funnel stage and query type, then measured how often AI previews appeared for each. Peec has not published accuracy figures for these classifiers, so labels are assigned by model rather than checked manually.
Why it matters
What matters to your visibility is where the AI previews appear. In Peec’s sample, they appeared in most decision-step prompts, like comparison and “best X for Y” searches that buyers use when comparing options. In these cases, the AI preview is often the first thing a shopper sees, so being featured here can influence which brands they think about.
If a visibility effort only targets informational searches, it misses searches that lead to purchases.
Looking to the future
AI mode is the surface to monitor next. He exceeded one billion monthly users in its first year, and Google is now link it to AI insights So a follow-up question moves a user from overview to AI mode without leaving search.
Featured Image: blocberry/Shutterstock
