Are consumers at a breaking point with email and text marketing? In this episode of Conversations with Martech, we sit down with Eric Miao, Chief Strategy Officer at Attentive, to discuss the evolving mobile communications landscape.
Eric and I explore how brands can move beyond the age of “quantity over quality” spam and leverage AI-driven personalization to truly build customer loyalty.
Find out why RCS (rich communication services) are a game-changer when it comes to engaging and trusted brand messaging, and discover the technical tightrope brands must walk with Apple and Google’s new “unknown sender” filters.
Episode guide
‘00:00: Introduction
01:09: Meet Eric Miao
01:28: Are there too many messages for consumers?
04:04: What is the current state of the RCS?
09:30 a.m.: What is the ultimate messaging experience for users?
2:13 p.m.: What to expect from messaging in the coming year?
Follow the conversations with MarTech on:
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