How AI is changing local search


AI-powered experiences like Google AI Overviews, Gemini, and Ask Maps are changing the way customers discover local businesses. People are asking more detailed conversational questions, and AI-powered systems can now influence the businesses that surface.

Traditional rankings are only part of the viewability equation. Complete and accurate business information, including your Google Business Profile, reviews, photos, and local content, can help customers and AI systems better understand your brand.

Join SOCi and Google for an exclusive webinar, Winning the next era of local visibilityon June 3.

You will learn:

  • How AI is transforming local search.
  • What signals can influence AI recommendations.
  • How to improve visibility in Search, Maps and Gemini.
  • What Ask Maps means for your brand.

AI is already shaping how customers find businesses. Make sure yours is one of them.

Register now

The opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.

SOCI redefines local search and AI visibility for multi-location brands with the agent-first workforce. Its brand-trained agents, powered by a unified visibility engine, autonomously execute and optimize marketing across AI search, geographic ecosystems, social and reviews. Built for distributed businesses, SOCi ensures every location is discoverable and growing. Trusted by brands like Ford, Ace Hardware, and Liberty Tax, SOCi turns software marketing you manage into smart, scalable work that gets done.

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