Marketing operations teams have long carried the weight of the technology stack, keeping systems running and data flowing behind the scenes. But the reality of modern MOps is that “maintenance mode” often consumes the bandwidth needed for strategic contribution.
At May 6 MarTech ConferenceThe session “The Art of Doing More with Less: The New Marketing Operations Stack” changes that narrative. Moderated by Mike Rizzo, CEO of MarketingOps.com, our panel features leaders who are actively redefining the boundaries of their role:
- Fergus Ashe, Commercial Director, Screendragon.
- Julz James, Director, GTM Systems, Fleetio.
- Jessica Kao, Director, B2B GTM Transformation Advisor, Adobe.
Navigating a complex stack with fewer resources is a constant obstacle in this role. When your day is spent “fixing the plumbing,” it’s easy to feel disconnected from the creative and business goals of the company. This session is designed to bridge this gap.
The way forward is not to add more tools, but to simplify and integrate what you have so that your work is visible, valued and vital.
Let’s discuss the shift from reactive to proactive. You will learn to:
- Prioritize impact: Identify the workflows that truly drive efficiency and revenue.
- Streamline the stack: Reduce tool fatigue by focusing on integration rather than accumulation.
- Remove bottlenecks: Get out of the “support” loop and step into a role that enables the entire organization GTM.
If the weight of fragmented processes is slowing your team down, this conversation provides the roadmap to a leaner, smarter business function. Your work is the engine of marketing performance: it’s time to let it operate at full capacity.
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Mike Pastore is Head of Content and Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech conferences. For nearly three decades in B2B marketing, Mike worked as an editor, writer and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers from some of the most well-known brands in B2B technology, creating content for Jupitermedia and QuinStreet marketing campaigns. Before joining Third Door Media as Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
