The reality of a future without cookies is that the pressure shifts directly to your shoulders. It’s a common struggle: you’re caught between the demand for powerful personalization and the strict need to protect consumer privacy. Crossing this boundary often feels like a high-wire act, where one misstep affects both compliance and customer trust.
This session “From authorization to personalization: correctly activate first party data” at the MarTech conference on May 6 focuses on the path forward. Moderated by Stephanie Miller, Director of Victory Song, this panel features leaders who are actively transforming data accountability into strategic advantage:
- Correy Honzavice president of strategy at Access Marketing Company.
- Zontée Houpresident of Media Volery LLC.
- Owen JenningsSenior Product Manager at OneTrust.
These experts will explore how to move beyond passive collection toward a thoughtful, privacy-focused strategy. The goal is to ensure that your personalization resonates with an increasingly selective audience rather than alienating them.
The conversation addresses the barriers to activation – translating raw data into experiences that feel useful rather than over-engineered. It’s not just about avoiding “private debt”; it’s about elevating your work to meet a new brand imperative.
Join this session to get practical information on how to:
- Enable first-party data across all channels to align with true customer intent.
- Create operational safeguards that protect trust while enabling effective targeting.
- Achieve measurable business impact that satisfies both management and legal teams.
If you’re looking to prove the value of your data strategy while maintaining customer trust, this session offers a clear path forward. Join the discussion on May 6 to learn how to create powerful and respectful personalization.
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, the content on this page was written by either an employee or paid contractor of Semrush Inc.
Mike Pastore is Head of Content and Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech conferences. For nearly three decades in B2B marketing, Mike worked as an editor, writer and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers from some of the most well-known brands in B2B technology, creating content for Jupitermedia and QuinStreet marketing campaigns. Before joining Third Door Media as Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
