Modern marketing cycles often feel like a race to use every tool available, even though that volume risks drowning out the very message you’re trying to send. At May MarTech ConferenceWe’re hosting a session titled “Winning Attention Without Losing Trust: Creating Meaningful Moments Throughout the Customer Journey,” designed to help you overcome this tension with a practical framework for engaging audiences in a respectful way.
Moderated by Angela Vega, Director of Capabilities and Operations at Expedia Group, this panel brings together operators who understand the nuances of modern scale:
- Alec Haase, general manager of AI products at Hightouch.
- Sean Nowlin, Founder and CEO of SpotlightIQ.
- Ed Poppe, founder and leader of fractional marketing at Poppe Marketing.
The pressure to automate everything can make it difficult to maintain a true human touch. This group will explore how to move towards true resonance across email, mobile and web, ensuring your technology stack supports your strategy rather than complicating it.
Actionable insights for your strategy
The session provides a clear path forward for leaders looking to:
- Create consistent cross-channel journeys which respect the customer’s digital space.
- Use data responsibly to foster personalization that earns trust instead of eroding it.
- Identify “human in the loop” moments where intuition must prevail over automation.
Refining the line between effectiveness and empathy is an ongoing process. Join us on May 6 to gain the perspective and guidance needed to create meaningful customer moments that protect your brand’s most valuable asset: trust.
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, the content on this page was written by either an employee or paid contractor of Semrush Inc.
Mike Pastore is Head of Content and Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech conferences. For nearly three decades in B2B marketing, Mike worked as an editor, writer and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers from some of the most well-known brands in B2B technology, creating content for Jupitermedia and QuinStreet marketing campaigns. Before joining Third Door Media as Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
