If you’re in an SEO role, chances are your job description has gradually grown over the past year. You are now the de facto expert in how your business appears in ChatGPT, Gemini and Perplexity.
Your SEO expertise is already the basis of AI search authority
Being cited in AI results is table stakes.
The harder question is: When an AI model talks about your brand, does it use your content as a source? Or is it a summary of what others have written about you?
For most brands these days, it’s the latter. And it’s a fundamentally different problem than SEO has faced before, one that requires coordination well beyond the SEO team.
What you will learn in this session
- How to lead the cross-functional effort (PR, product, content) that shapes which AI models are trained to trust
- How to measure “Certainty of response” instead of just visibility, so you can report results that leaders actually understand
- How to identify when third-party stories are replacing your brand content in AI results
- Why your existing SEO expertise is the foundation of all this and how to position it that way internally
About the speakers
Chris Sachs is Vice President of Customer Success at seoClarity, where he works directly with enterprise SEO teams who navigate the shift from traditional search to AI-driven discovery. Tania German is VP of Marketing at seoClarity, with expertise in creating brand authority frameworks that translate across organic and AI search channels.
This is a tactical session for SEO managers, growth directors, and marketing directors who are already in the thick of AI search and need a system, not just a framework.
