Everyone thinks their martech stack is a little broken. But exactly how much – and in relation to whom?
That’s what we, in partnership with Chiefmartec Editor-in-Chief Scott Brinker and MarketingOps.com, seek to discover with the 2026 survey on the state of your battery. Every year, marketers tell us what’s actually in their stacks, what’s working, what’s gathering dust, and where they’re hedging their AI bets. The results tend to surprise people and make you feel much less alone in your frustrations.
Is your team still struggling with data integration while your competitors have (supposedly) moved on? Are you all about AI agents or are you still running pilots? Is your stack growing, shrinking, or just getting more and more expensive?
Take five minutestell us where things stand — and we’ll show you exactly how the rest of the community responded when we release the results later this year.
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, the content on this page was written by either an employee or paid contractor of Semrush Inc.
Pamela Parker is Research Director at Third Door Media’s Content Studio, where she produces MarTech Intelligence reports and other in-depth content for digital marketers in collaboration with Search Engine Land and MarTech. Before taking on this role at TDM, she served as content manager, senior editor, and executive features editor. Parker is a highly respected authority on digital marketing, having reported and written on the subject since its inception. She is a former editor-in-chief of ClickZ and also worked on the business side, helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master’s degree in journalism from Columbia University.
