5 years ago, I took on the role of webinar ringmaster. I said yes to moderation, but it was all the legwork that gave me butterflies. I would guess everything the second and third time. Is the title correct? What if it fails? Is the level of content appropriate for the participants? Will the right participants register? Is my hair okay?!
But the program has expanded and you have all been very welcoming. Over the years, we’ve tested it on y’all (it’s fun for us!) and I’ve learned so many tricks that I want to give back to my fellow marketers who are struggling to succeed. recover the ROI of your webinar program.
The live webinar is the easy part
Last week I interviewed ten marketers currently running webinar programs to see where your problem really lies. And I heard the same thing over and over again: I would do more webinars, but the preparation time and lead quality is a real challenge.
Showing up to moderate, continue the conversation, or distribute the content is the easy part. But what I’ve realized after five years, over 300 sessions and over 350,000 leads generated… it’s the 4-8 weeks of preparation before the “live day” that is the real work.
This is what will determine the right KPIs (i.e. help you achieve your goals).
Selection of topics. Campaign strategy. Promotion calendar. A compelling message. Audience alignment. Lead scoring. Post-event support that doesn’t let a warm track go cold. None of this happens on stage. Yet all of this determines whether your program generates a real pipeline…or simply fills a schedule.
This is your chance to see how we do things and ask your questions.
This session is intended to show you how you can have a fully successful lead generating webinar program, even if you are a small team. We understand, too.
Why this session is different
Were opening our complete playbook! On April 23, I sit down with my Webinar Strategy (and Success) co-owner, Jennifer McDonald, to talk about webinars and we leave plenty of time for questions and answers.
You’ll get a complete, step-by-step overview of our webinar approach that we’ve refined over hundreds of sessions.
This will be a jam-packed webinar. We’ll review our entire secret formula and dive deeper into the processes that need the most attention (and intention) to improve lead quality versus lead volume.
If you’re struggling… traffic is flat, leads aren’t converting, you can’t justify the ROI internally… this webinar on webinars is right for you.
What you will leave with
- How to Choose Topics Using Real Data so you are attract the right registrants
- The session format we use to drive thought leadership on the energy of the sales pitch, and why this distinction is important for conversion
- A post-event development sequence that works on both attenders and no-shows, and keeps prospects warm until they’re ready to go
This is just the first of exciting new resources we’re bringing to the SEJ community around deep teaching, and I couldn’t be more excited about it.
Whether you’re just starting out or have been in this field for years, this session has something for you. Sign up for free and be ready to ask your questions. Jennifer and I will be there live and we will make it worth your time.
And you know the principle… you can’t do it? Register anyway and we will provide you with the recording.
