A new Model Context Protocol (MCP) server for Adobe Marketo Engage is expected to be announced at the Adobe Summit later this month in Las Vegas.
MCP Servers has seen a resurgence in popularity over the past year as developers and mood coders looked to connect AI tools with data sources. An MCP acts as a bridge between applications and data, enabling seamless integration and automated tasks.
A Marketo Engage MCP server would not be the first MCP server offered by Adobe. The latest Adobe Experience Manager release notes included an MCP server that exposes Cloud Manager’s public APIs as tools for AI-enabled integrated development environments (IDEs) like Cursor. Once the MCP is connected, developers can use conversational prompts to list and manage programs, pipeline, environments, and repositories.
Although Adobe has yet to officially announce an MCP server for Marketo, companies like Inflection.io, Zapier, and CData all offer Marketo MCP servers.
Rumor of an official Market Engage MCP server began to spread after Adobe users got a preview of what the company would announce at its annual conference.
The server would allow users or marketing operations developers to manage Marketo via AI prompts, simply asking the platform to, for example, “Create a new smart campaign for my next webinar,” without manually clicking through steps in Marketo’s user interface.
While MCP servers are popular among mood coders and AI power users who use them to make connections and enable workflows, it was perhaps inevitable that big tech vendors would jump into the space, even if they were a little late to early adopters.
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Mike Pastore is Head of Content and Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech conferences. For nearly three decades in B2B marketing, Mike worked as an editor, writer and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers from some of the most well-known brands in B2B technology, creating content for Jupitermedia and QuinStreet marketing campaigns. Before joining Third Door Media as Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
