Google updated its snippet documentation today with a new “Learn More” deep link section in search results. The section outlines three best practices for increasing the likelihood that a page will appear with these deep links.
What is deep linking learn more
Google defines the feature as “a link in a snippet that takes users to a specific section of that page.”
The examples in the documentation show the link appearing inside the snippet box of a standard search result.
The three best practices
Google lists three best practices that can increase the likelihood of these links appearing.
First of allthe content should be immediately visible to a human when the page loads. Content hidden behind expandable sections or tabbed interfaces can reduce this likelihood, according to Google’s advice.
SecondAvoid using JavaScript to control the user’s scroll position when the page loads. An example given by Google involves forcing the user to scroll to the top of the page.
ThirdIf the page uses history API calls or window.location.hash changes during page load, keep the hash fragment in the URL. Removing it breaks the deep link behavior.
More context
Learn more deep links are a type of anchor URL that appears in Search Console performance reports. John Mueller previously addressed these hashtag URLsconfirming that they come from Google and link to page sections.
Before today’s addition, the documentation was last revision in 2024. This change clarified the page content, not the meta description, as the primary source of search snippets.
Why it matters
For websites, the new guidelines outline what can increase the likelihood that a deep link will appear.
Pages using accordion UI patterns, tabbed content, or force-scrolling JavaScript can reduce this likelihood. Teams working with single-page applications should ensure that hash fragments remain in URLs while pages load.
Looking to the future
This is a documentation clarification, not a new SERP feature. Deeper connections have been emerging in research for some time. What is new are the written guidelines on how to increase this probability.
Developers working on JavaScript-heavy sites should test how their pages handle scroll position and hash fragments on initial load. Today’s update provides clearer signals on what can reduce the likelihood of a Learn More link appearing.
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